“Several factors are likely to contribute to that eventual fusion, most notably the availability of high-quality video content and associated advertising across five increasingly used digital screens—desktop computers, notebook computers, smartphones, tablets and connected TVs,” according to eMarketer. “But in the near term, conventional TV will continue to dominate spending: At $64.5 billion, TV will make up 38.9% of total media ad spending in the US in 2012. In contrast, online video’s $2.9 billion will contribute a mere 1.7%. That imbalance is why Dave Morgan, chief executive officer of Simulmedia, said that digital video advertising ‘is more of a compliance buy when the clients say they want multiscreen.’" Read more.
No comments:
Post a Comment