“Facebook plans to announce on Thursday a substantial redesign of its News Feed — a makeover aimed at both keeping users glued to the social network and luring more advertising dollars,” according to the New York Times. “Company executives have broadly said they want to make the News Feed, the first page every user sees upon logging in, more relevant. In an earnings call with Wall Street analysts in January, the company’s founder and chief executive, Mark Zuckerberg, offered some hints of what a reimagined News Feed might look like: bigger photos, more videos and ‘more engaging ads.’…’They have to walk a fine line between the user’s needs and advertiser’s needs,’ said Karsten Weide, an analyst with IDC. The user, he went on, could use ‘better, more intelligent filtering,’ while the advertiser needs ‘smarter, more flexible advertising formats.’…Earlier this year came worrying news that 61 percent of users had taken a sabbatical from the social network, sometimes for months at a time; boredom was one of the reasons cited in the survey by the Pew Research Center. Even worse, 20 percent had deactivated their account[s] entirely.” Read more.
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