Why Social Followers Important to HP

“​LinkedIn may serve 200 million monthly users, but few brands can say their social media content reaches more than half of the site's members. In fact, LinkedIn has only one company with a million followers: Hewlett-Packard,” notes a Brafton post. “HP announced its accomplishment on its LinkedIn Page, and the social media network followed up with its own announcement and a detailed infographic on how and why HP uses the network. LinkedIn explains that HP benefitted from the site's follow button, which came out last year. The feature lets companies promote their Pages similarly to how they tout their Facebook and Twitter accounts. According to LinkedIn, HP also used Follow Ads to attract about 300,000 followers over two months:

HP's followers are 2.5 times more likely to recommend HP to their colleagues and 1.5 times more likely to consider buying HP products before any other related brand.”

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