“Since it was introduced in 1970, McDonald's limited-time Shamrock Shake has been one harbinger of St. Patrick's Day,” reports ClickZ. “To commemorate its 2013 availability, the fast-food behemoth has added a Gone But Not Forgotten tile creator page to its website. According to the page itself, the tile creator lasts only as long as the shake does. (A McDonald's rep did not respond to a request for exact dates.) The feature asks fans to ‘remove’ a pixel from the page and replace it with a unique tile to ‘stake your claim as a McCafé Shamrock Shake fan before both are gone.’” Read more.
More on the digital marketing of McDonalds:
http://www.lsfinteractive.com/casestudies/mcdonalds.php
http://dana238.blogspot.com/2013/03/mcdonalds-works-with-social-media.html
http://dana238.blogspot.com/2012/01/comes-to-mcdonalds-facebook-party.html
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