Social Outreach Campaign by Taco Bell

“Long-suffering Taco Bell fans were finally rewarded Thursday with nationwide availability of the Cool Ranch version of its Doritos Locos Tacos,” says ClickZ. “The launch comes almost exactly one year after the debut of Nacho Cheese Doritos Locos Tacos. The elder Locos Tacos have since become the most successful product launch in Taco Bell history with more than 350 million sold to date, the brand says. To appropriately fete the latest variety, Taco Bell began its social outreach campaign in January. And, according to Taco Bell, the newest Locos Tacos are already making a splash of their own. In fact, Taco Bell says the arrival of Cool Ranch Doritos Locos Tacos, or DLT, has been more liked, shared, and talked about by consumers than any other product in its history.” Read more.