“Sitecore has announced that Procter & Gamble will begin using its Customer Engagement Platform (CEP) to help manage interactions with customers,” reports ClickZ. “Sitecore is a web content and customer engagement software manager. Its CEP software works in conjunction with its web content management suite to add customer insight information into a company's tool set….Sitescore's software offers firms the ability to see a single view of an individual customer's web, email, and social communication information. The company touts its products as having the ability to increase conversion rates and build lifelong communications with consumers.” Read more.
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