“Most consumers are aware that brands use Facebook, Twitter, LinkedIn, Pinterest and Google+ for marketing insights,” writes Brafton. “Marketers listen to conversations on the web to gauge brand awareness and trending topics, using these key insights to fuel internet marketing campaigns. However, some consumers feel social listening is invasive, so how can brands respond to consumers' needs online without pushing them away in the process? The answer might be, ‘Speak only when spoken to.’” Read more.
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