Coca-Cola and Digital Marketing

"I read yesterday that Coke have a new revamped corporate website, a nice example of responsive design. Not your average corporate site and a major step in implementing their 2020 vision for marketing. It’s a site that’s much closer to being a consumer magazine title than what we might expect from a large corporate website." That's the word from Smart Insights. Read more. ClickZ also covered the relaunch. Read more.

Here are more links to Coke's digital marketing program:

http://www.cokesolutions.com/BusinessSolutions/Pages/Site%20Pages/DetailedPage.aspx?ArticleURL=/BusinessSolutions/Pages/Articles/Consumer%20Trends/Supermarket/DISCOVERCOCACOLASGAMECHANGINGDIGITALSOLUTIONS.ASPX&

http://marketingeasy.net/coca-cola-digital-marketing-case_who_gets_coke/2013-02-11/

http://www.slideshare.net/DanielleHan/coca-cola-zero-digital-marketing-strategy-12548295

http://www.jeffbullas.com/2012/01/30/5-lessons-from-coca-colas-new-content-marketing-strategy/

http://katrinaklier.com/blog/2011/06/27/find-a-little-digital-marketing-happiness-coca-cola-style/