“Unilever has hailed the impact of advertising and digital marketing for its Lynx, Domestos and Hellmann’s brands for boosting performance in its third quarter,” according to Marketing Week. Read more.
“Unilever …[launched a year ago] a digital marketing trial in Reading to advertise Lynx, Vaseline, Toni & Guy and Magnum via the towns NFC and QR enabled six sheets. Intended to foster consumer interaction with these brands the month long campaign is being trialed in partnership with JCDecaux and Kinetic,” reports The Drum. Read more.
Other possible articles about Unilever’s marketing campaigns:
http://dana238.blogspot.com/2013/03/unilever-increasing-digital-marketing.html
http://adage.com/article/cmo-interviews/unilever-found-balance-creativity-sales/237067/
http://dana238.blogspot.com/2012/10/unilevers-digital-marketing-program.html
http://www.digitaltrainingacademy.com/casestudies/2012/05/social_media_marketing_unileve.php
http://dana238.blogspot.com/2012/09/unilevers-marketing-plan-safe-drinking.html
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