Come to McDonald's Facebook Party

"Tribal DDB Chicago created this microsite for McDonald's, which uses Facebook Connect to let users attend an 'exclusive' Big Mac-themed party.Once logged in with Facebook, users receive personalized greeting messages and the site then uses their profile information, photos and the rest to create a customized experience. It's a little like Bacardi'sUnwrap the Night which broke in December, and the latest in a number of brands using Facebook information to create a bespoke digital experience" (McDonald's: Big Mac, 2012).

McDonald's: Big Mac pop icon microsite (Jan. 12, 2012). Creativity Online. Retrieved from http://creativity-online.com/news/mcdonalds-big-mac-pop-icon-microsite/232061.