Unilever's Marketing Plan: Safe Drinking Water to 500 Million

"When Unilever launched its Sustainable Living Plan in late 2010, perhaps the most ambitious goal was to provide safe drinking water by 2020 to 500 million people -- more than currently live in South America. Now the consumer packaged-goods giant is tapping Facebook's 900 million global users for help," according to Advertising Age. "Unilever Global Marketing and Communications Officer Keith Weed was expected to announce the not-for-profit WaterWorks partnership with Facebook and Population Services International during a presentation at the International Advertising Festival in Cannes on Friday morning." Read more.