Paul Campaign Tests Digital Marketing

"Endorse Liberty, a Super PAC backing Texas Rep. Ron Paul, has made it its mission to focus almost solely on Internet advertising. And while it's had success so far, it's now brushing up the limits of an all-digital effort. President Barack Obama, of course, was in the forefront of digital political advertising when he ran for the White House in 2008. And while many followed suit, most politicians, including President Obama, used the Internet in 2008 and 2010 primarily to raise money, not votes" (Radelat, 2012). Read more.

Radelat, Ana (Jan. 21, 2012). Paul-affiliated Super PAC tests limits of mostly digital campaign. Advertising Age. Retrieved from http://adage.com/article/campaign-trail/paul-affiliated-super-pac-tests-limits-digital-campaign/232261/?utm_source=digital_email&utm_medium=newsletter&utm_campaign=adage.