Will Seeding of Super Bowls Go Viral?

"Super Bowl advertisers in recent years have made a practice out of seeding or teasing their commercials via YouTube, Facebook, Twitter, and blogs," notes a post on ClickZ. "Among a few questions, it raises this one: While the online viral may produce buzz for creative agencies behind the TV work, does the seeding tactic actually have a positive impact for the brand spending big money on the uber-premium TV inventory? According to Ace Metrix, 40 percent of last year's final version spots were released online before they aired during Super Bowl XLV (45). The Mountain View, CA-based media research firm expects that number to be closer to 60 percent for Super Bowl XLVI." Read more of the ClickZ post.