Publishers Fight Ad Networks

"Online display advertising sellers are circling the wagons to reassert their position in a crowded market and fend off the swelling role of third parties, such as ad networks and demand-side platforms (DSPs)," reports Direct Marketing News. "Magazine publishing giant Condé Nast created a private ad exchange in November to make available its unsold digital inventory to a select group of advertisers, including Macy's and eBay, based on their previous spending with the publisher." Read more.