More Companies Using Social Media Sustainability

"One year ago, we published the inaugural Social Media Sustainability Index, a trawl through 287 major companies in North America and Europe to identify who was using social media tools and thinking to communicate sustainability [corporate awareness of eco-, energy-, humane responsibilities]. At the time we found just 60 companies that were devoting any real time or dedicated resources to that mission," starts the Advertising Age post. "Fast-forward to the end of 2011 and a new landscape of social media sustainability has emerged. In researching our new report, The SMI-Wizness Social Media Sustainability Index, we identified at least 250 major corporates that are engaged in some form of social media sustainability comms and more than 100 have a blog, YouTube, Facebook or Twitter channel dedicated to talking about sustainability. Those dedicated 100 form the basis of our new Index." Read more of the Advertising Age post.