Jim Farley, Ford 's group VP-global marketing, sales and service. "called the idea that digital marketing reached only young
people a 'complete myth.' There are '800 million people on Facebook, and
the fastest-growing group is women in their 50s,' he said. Reaching
them via conventional TV advertising or even search engines is passe, he
said. The aim is to get to their mobile devices. Auto marketers are split on the benefits of storytelling as opposed to
showcasing products in ads. But the overall social approach has changed,
according to Scott Keogh, CMO of Audi of America" (Williams, 2012). Read more.
Williams, Steven (Jan. 12, 2012). Digital, Social Media Take Center Stage at auto show. Advertising Age. Retrieved from http://adage.com/article/digital/digital-social-media-center-stage-auto-show/232068/?utm_source=digital_email&utm_medium=newsletter&utm_campaign=adage.
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