"For $150, you can get a data-collection bot on your wrist, courtesy
Nike. The company launched FuelBand today, an armband that takes the
Nike+ data collection program and combines it with a wristband so you
can monitor your daily activity. It can sync with your phone or computer
and uses a built in pedometer" (Nike+, 2012). See funny video.
Nike: Nike+ fuel band (Jan. 19, 2012). Creativity-online. Retrieved from http://creativity-online.com/news/nike-nike-fuelband/232220.
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