"Despite the still-shaky economy, marketers continue to increase their investments in search engine marketing, according to several reports. For paid search, strong third-quarter spending increases of more than 20% were tallied in reports from Covario, Rimm-Kaufman Group and Efficient Frontier/Context Optional, and Facebook Ads' cost-per-click rose due to increased competition there. The Direct Marketing Association (DMA) said in October it expects digital channels to continue to increase their share of the marketing budget from 19% in 2011 to 21% in 2012. The two largest components of Internet advertising — search and display — will both grow by more than 18%, the DMA said" (Plug-ins, 2011). Read more.
Plug-ins: search marketing (Dec. 1, 2011). Direct Marketing News. Retrieved from http://www.dmnews.com/plug-ins-search-marketing/article/217274/.
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