Online Brand Advertising Coming into Its Own

"Direct-response marketing may soon be taking a backseat to online brand advertising initiatives. According to a DIGIDAY and Vizu “State of the Industry Survey,” more marketers plan to increase their online branding initiatives in 2012 than they do their direct response tactics. The survey reveals that roughly half of marketers plan to increase direct-response spending, compared to 64% who plan to increase online brand ad spending" (Brand advertising,2012). Read more.

Brand advertising outshines direct response in digital (Jan. 18, 2012). eMarketer. Retrieved from http://www.emarketer.com/Article.aspx?R=1008785&ecid=a6506033675d47f881651943c21c5ed4.