Walgreens Pays Bloggers and Twitters in Campaign

"Walgreens is paying Twitter and bloggers to promote its cause in an attempt to sway its customers during the heated public battle with its former pharmacy benefit manager, Express Scripts. It's an initiative that has already prompted some backlash online" (Bruell, 2012). Read more.


Bruell, Alexandra (Jan. 12, 2012). Walgreens enlists paid social-media warriors in battle with Express Scripts. Advertising Age. Retrieved from http://adage.com/article/news/walgreens-turns-paid-bloggers-express-scripts-battle/232082/?utm_source=digital_email&utm_medium=newsletter&utm_campaign=adage.