Marketers Increasing Spending on Social Media

"Three-quarters of marketers plan to increase their marketing spending on social media this year, according to a global survey of more than 700 marketers conducted last November by social marketing firm Wildfire. Eighty-eight percent of respondents said they recouped positive return on investment (ROI) from their social media marketing. Asked how they define positive ROI, 38% of respondents cited increased fans, “likes”, comments and interactions; 24% cited increased revenue; and 15% cited increased brand awareness" (Peterson, 2012). Read more.


Peterson, Tim (Jan. 19, 2012). Survey: 75% of marketers to grow social spending in 2012. Direct Marketing News. Retrieved from http://www.dmnews.com/survey-75-of-marketers-to-grow-social-spending-in-2012/article/223791/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+dmnewsinetmarketing+%28Direct+Marketing+News+Digital%29.