"NBA TV, the official cable channel of the National Basketball
Association, is letting Facebook and Yahoo viewers help decide what game
is broadcast in the primetime slot for one night per week," so goes the post on ClickZ. "In previous
years, the channel posted a poll only at NBA.com to facilitate the idea,
but has broadened the effort to the highly trafficked sites.
Voting is up 147 percent so far this year, a rep for Turner Sports,
which operates NBA TV, tells ClickZ News. Fan engagement may be helping
NBA TV's ratings, which are up "across the board" compared to 2011, the
rep said." Read more.
In case you missed the point with some posts, advertisers and publishers (such as NBA TV) want to engage with their viewers (readers). The stronger the engagement, the stronger the bound between the two. With a strong bound, the publishers can deliver an engaged audience to advertisers who then attempt to engage them regarding their products/services. By doing so, advertisers heighten brand awareness.
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