Welcome to English 202

Welcome to English 202.

Various individuals have given English 202 different names. The school calls it advanced exposition. I call it business writing. I should rename it "Reading and Thinking."  The name probably sounds odd or too elemental. Not so. Most individuals do too little of both--in the world of school and the world of business.

To perform at an average level in this class, you will need to read all the assignments and more about Internet marketing.You will need to read in order to have enough data in your imaginations so you can formulate a unique concept that you will write to a reader, a person with blood in his/her veins, who gets bored, who wants information, who does not give a darn about you or me because in the end reading is an egocentric act.

To achieve above-average work, you must think--not merely parrot the ideas you will have read. In other words, you must learn how to integrate new ideas with old ones in order to create a different perspective for the reader.

Otherwise you are wasting the reader's time. When you write to another individual, you ask him/her to spend time reading your ideas. Why should the reader trouble him/herself with your ideas? Are you offering the reader a "new" way of seeing a problem? Are you proposing a concept that will make the reader's life easier? Are you advancing knowledge--whether the subject is particle physics or the latest cosmetic disaster for a pop diva? Are you offering your ideas clearly and logically--based on standard American English?

You earn a reader's respect by offering him/her a new perspective or new idea in a format that makes it easier for the reader (not the writer) to understand. If you cannot achieve that, you fail--in business and in this classroom.

How do you come up with new ideas or perspectives? Reading. And you do not merely repeat what you have read. In that case, you only rehash information that a reader could already access. You read to pick up facts and ideas from experts in the field. You then take that information and integrate it into how you think. Eventually an original idea or perspective (original for you) will come out.

You will need the following for this class: a computer with Internet access and a office suite product. Use your own, a friend's, or one of many in the school's library.

You will not need to buy a text. I provide you your reading material through links on the syllabus. You can access the syllabus from the class web page: http://www1bpt.bridgeport.edu/~jconlin/. Here are the links that you need for now.

Syllabus: <http://www.bridgeport.edu/~jconlin/Spring2012English202.pdf>
Course Description: <http://www1bpt.bridgeport.edu/~jconlin/CourseDescription.pdf>
Class Webpage: <http://www1bpt.bridgeport.edu/~jconlin/>
Class Blog: <http://dana238.blogspot.com/>

Start the semester right. Read the syllabus.

Finally, you will use APA citation formats for everything that you write this semester. Most students already have learned, and maybe mastered MLA. APA is not that different. Scroll down two posts and you will find the format for APA. Why am I making you use APA? Because UB's Business School has designated APA as its citation method of choice and the citation method that its MBA students must use.

See you on Wednesday.