Online Advertising to Pass Print in 2012

"TV spending had been growing for 40 years, so naturally we would expect year-on-year growth to be a small percentage. Whereas on the web, we were getting new outlets and opportunities daily. This was even before the real social media revolution took off and when precise target was still in a nascent stage. And now, we see news from eMarketer that online advertising is about to cross an important threshold: online ad spending will beat all print ad spending for the first time this year," goes the ClickZ post. "This is a huge wake-up call for all of us who…spend too much time thinking that numbers actually tell the whole story. Because the whole idea of splitting advertising spending out by category is becoming a clunky and distracting way of looking at the market. In fact, it misses the big idea behind advertising, which is that media types have begun flowing into each other in such amazing ways that it's hard to figure out if you're online or offline, leaning forward or back." Read more.