“American Express is combining Facebook and Apple's iTunes platform in a campaign pitching five free song downloads. ...[C]onsumers must purchase five songs with an American Express card before ..[AE] refunds their accounts.” That's the report from ClickThrough . American Express is pushing the campaign, which ends March 15, with “Facebook.com ads (see image), promoted tweets on Twitter, and banner ads on 'key music sites,' Leslie Berland, Amex spokesperson, told ClickZ. Viewers who click the ads are directed to a Facebook landing page where they can learn about the offer and sign up for a credit card.”
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