“eMarketer estimates that in 2011, 68.2% of US internet users, or 158.1 million people, are watching video content online each month. By 2015, that figure will increase to 76% of internet users, or 195.5 million people,” says the research firm's post. “In the same period, online video advertising spending will surge from $1.97 billion to $5.71 billion. Marketers trying to reach this audience need to use the power of video to engage them.”
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