“ E-mail is out, social networking is in, and all the advertising in the world can't topple Google, according to the ComScore 2010 U.S. Digital Year in Review,” says a ClickZpost . The report notes a “total Web-based e-mail use was down eight percent last year, led by a walloping 59 percent drop among 12 to 17 year olds. The second biggest drop was among 25 to 34 year olds (18 percent) and third biggest was among 45 to 54 year olds (12 percent). The only age category to increase its use of e-mail in 2010 was 55 to 64 year olds (up 22 percent), which the report attributed to continuing Internet adoption among that age group.”
What does that mean for Internet advertisers? Could the medium be changing again as it did from print and broadcast video to online digital? Are individuals now “living on” the cells and tablets more than computers? Will they continue? If yes to those two questions, then how does that affect advertising decisions?
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