25 February 2011

Revealing the Nature of ‘Ads by Google’

This morning I was reading the NYTimes.com, and on the webpage with a story about the international communities reaction to the troubles in Libya, I noticed an ad for the National WWII Museum with a thin gray banner on top of the ad. On the banner were these words: "What are ads by Google?" I clicked. A small window appeared with the following:

Ads by Google are keyword-targeted advertisements provided through the Google AdWords™ program.

These listings are administered, sorted and maintained by Google. For information about these Google ads, go to adwords.google.com.

Google may place or recognize a unique "cookie" on your Web browser. Information from this cookie may be used by Google to help provide advertisers with more targeted adveritising opportunities. For more information about Google's privacy policy, including how to opt out, go to www.google.com/ads/preferences.

By clicking on Advertiser Links you will leave NYTimes.com. The Web site you will go to is not endorsed by The New York Times Company.

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