Social Media Not as Effective as Search Media

“ While many commentators have predicted growth in social media marketing in 2011, traditional internet marketing services strategies such as search engine optimisation may be more effective at seeing a return,” according to a ClickThrough post. Research by Foreesee Results “revealed that more people are likely to use search results as a major influence when making a purchase than use a social media recommendation.” Foresee studied “nearly 10,000 visitors to major retailers showed that 13 percent used a search engine as their primary reason for visiting a website, while three percent were directed via a social network.”