“Audi shifted its Super Bowl XLV campaign into high gear yesterday, running Promoted Trend and Promoted Tweet ads on Twitter. The German carmaker will hit top social media speed in the final two days leading up to its :60 spot in the big game,” according to ClickZ.
In an earlier report the same website noted: "Mercedes-Benz's seven-week Super Bowl campaign on Twitter is approaching the final lap and tweeting towards the finish line. Dubbed 'Tweet Race,' the effort was designed to create momentum for the German carmaker’s first-ever Super Bowl ad on Feb. 6."
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