ClickThrough recently asked: “Have you been seeing your friends' faces in Facebook ads?” Yeap. It could happen. Facebook launched the program three weeks ago and calls the ads “Sponsored Stories,” which ClickThrough explains on this page. Basically Facebook's software inserts the profile pictures of individuals who 'like' an advertiser into its advertisement. “ Levi's, 1-800-Flowers.com, Amnesty International, DonorsChoose.org, The Nature Conservancy, charity: water, and Malaria No More are among the early brands to leverage the format. Indeed, nonprofits seem to be testing the ad offering in considerable numbers.”
No comments:
Post a Comment