“ Is the future of online advertising one of incredibly targeted advertising based on your interests, online activities and Facebook 'likes,' or is it one dictated by robust privacy controls that keep those details out of the hands of marketers? Increasingly, it seems to depend on who you ask,” goes the CNNreport . “In the past week, both Google and Mozilla (the organization that makes the Firefox browser) have introduced ways to opt out of so-called behavioral advertising -- industry speak for ads that target users through the use of cookies that can track your internet browsing and shopping history, among other activities.”
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