"Google, which has promised to crack down on content farms and how they skew search with low-quality results, has changed its ranking algorithm to weed out such content," according to MarketingVox. A content farm describes a company that hires a large number of freelancers who write for websites. On principle, Google or any other search engine should not care. The "farms" sound similar to the NYTimes.com or CNN.com. These reputable websites, however, do distinguish them from "farms." The reputable websites create content based on what the editors believe their readers/viewers want or need. Farms generate content only to get the best results from automated search engines, such as Google, Bing, Yahoo, AOL, and others. Why? By getting a higher ranking on the search results, they will get more people willing to look at their sites. The more who look, the more potential advertising.
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