Mozilla Firefox and Google Chrome have introduced their versions of "Do Not Track" software, allowing websurfers to decide for themselves if websites, search engines, and advertisers can deposit cookies that will track surfing behavior. Management for the browsers fear that if they do not offer surfers an alternative to today's track-and-follow software, then the Federal Trade Commission (FTC) and the Obama Administration will alter the laissez-faire atmosphere of the American Internet with new regulations.
This atmosphere has created the web as Americans know it, a place where anything goes, any time—some for the worst, most for the better. In this atmosphere, Internet marketing has thrived—again sometimes for the worst, usually for the better—and whatever the case, these marketing activities are paying the freight for the free services to which Americans avail themselves.
Therefore, many Internet observers worry that too much privacy protection will lead to a decline in Internet marketing. The less advertising on the Web, the fewer free services. The fewer free services, the fewer number of websurfers. The less websurfers, the less Internet marketing, and so on.
This atmosphere has created the web as Americans know it, a place where anything goes, any time—some for the worst, most for the better. In this atmosphere, Internet marketing has thrived—again sometimes for the worst, usually for the better—and whatever the case, these marketing activities are paying the freight for the free services to which Americans avail themselves.
Therefore, many Internet observers worry that too much privacy protection will lead to a decline in Internet marketing. The less advertising on the Web, the fewer free services. The fewer free services, the fewer number of websurfers. The less websurfers, the less Internet marketing, and so on.
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