For months, links to J.C. Penny, the U.S. department store, led search results for items such as dresses, bedding, and other household items—even though scores of websites offer similar products. Why? Read the NYTimes article to discover how searches work, such as the following:
“If you own a Web site, for instance, about Chinese cooking, your site’s Google ranking will improve as other sites link to it. The more links to your site, especially those from other Chinese cooking-related sites, the higher your ranking. In a way, what Google is measuring is your site’s popularity by polling the best-informed online fans of Chinese cooking and counting their links to your site as votes of approval.”
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