"Online video ads have shortened in response to low completion rates, from standard :30 spots to :15s and even shorter ad lengths," says ClickZ.com. "But there is no time limit on YouTube's new TrueView in-stream video ads, which were introduced late last year.
"That's because they're skippable. Viewers can close the ads after five seconds to resume their chosen YouTube video. Advertisers only pay when users watch their ad for 30 seconds, or through to completion."
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