AdAge's Taddy Hall channels the past to see the present: "George Santayana defined fanaticism as 'redoubling your effort when you've forgotten your aim.' Einstein defined insanity as doing the same thing over and over and expecting different results. Given the steady stream of data detailing the impoverished performance of advertising on Facebook (see recent reports from comScore and Web Trends, among others), the important, unresolved question seems to be whether Facebook advertisers are fanatics or lunatics."
A day later the website's Rebecca Leib wonders if marketer's can use social media effectively: "Quick! Which is the worst social media faux pas? Inviting consumers to follow your company -- via a locked Twitter account; or when a customer posts a negative comment about your business, track his identity and learn where he works. Then, contact his employers with the suggestion he be fired?
New York's Social Media Week featured wall-to-wall sessions on how marketers can do social media right, but nothing can hold a candle to the sheer Schdenfreude of watching the brands and agencies that are doing it wrong. Horribly, horribly wrong."
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