“Marketers will make data more usable for their businesses while also allaying consumers' privacy concerns, industry experts said February 8 at Social Media Week in New York. However, the ways marketers collect and analyze data is changing rapidly, said panelists at the 'Getting to the Meat of the Tweet: Applying Big Data Analytics to Social Media Data' session,” according to DMNews . “Tony Jebara, cofounder of data indexing service Sense Networks, said his company created a 'lifestyle matrix' to help businesses better target their offers. However, marketers still have to build in incentives to make it worthwhile for consumers to want their services, he added. Jebara said that his company analyzes data, such as foot traffic in a city, in real time to learn about consumers' behavior and preferences. 'People are starting to volunteer their data and opt in because they're seeing the value…a nd I think that's the best way to get the data,' said Jebara.”
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