Just prior to the Super Bowl, Ford along with the producers of the Amazing Race launched the Focus Rally. It consists of four teams driving Ford's Focuses across America. Ford will promote with advertising on major TV networks, on a Facebook, and in its own website ( www.focusrally.com). Months prior to the race, Ford created a “sign-up” casting call on Facebook ( http://www.facebook.com/home.php#!/ProfilesTVCasting) to create the yellow, blue, silver, and black teams. Hoping that the promotion will go viral, Ford has dumped a variety of videos, such as this for the black team on YouTube, as well as taking to promoting it on Ford's YouTube Channel.
You might find this a great program to analyze for your long reports. Ford has a lllllllllllllong history of making the most from Internet marketing.
No comments:
Post a Comment