Open the following page and watch the left hand side of the screen: http://www.nytimes.com/pages/books/index.html. You will see a Flash (a highly compressed video made with Flash Media by Adobe) video advertisement for a performance at the Metropolitan Opera. Why mention this? Study how it captures your attention in the first seconds of opening the webpage. The Met has you looking, fulfilling the first and most important task of any advertisement.
25 February 2011
Take a Look at What Internet Advertising Is About
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