“While discussing the rewards that Twitter and Facebook have delivered to 4-year-old Virgin America, Porter Gale, the airline's top marketer, took to its Twitter stream to validate her point,” reports AdAge. “'Further proof that Virgin America is incredible, it just sent me a $200 credit because my flight was delayed,' one excited traveler had just posted. 'There's a perfect example of using Twitter as a guest-service/customer retention tool,'” Ms. Gale said.”
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