Insurance Companies Spending More on Internet Marketing

"Healthcare reform and signs of economic recovery have insurance marketers retooling their direct marketing efforts to drive relevant messaging to consumers and prospects. Marketers are putting a premium on offering personalized, accurate content to different consumer demographics, while balancing privacy concerns," according to Direct Marketing News. "While many marketers have had to trim their budgets in recent years, the insurance industry has witnessed steady spending growth over the past few years. During the first three quarters of 2011, insurance television advertising spending increased 10% and Internet advertising spending increased 40% compared to the same period in 2010, according to Kantar Media." Read more.