"The IAB Mobile Marketing Center of Excellence aims to bring some
logic to the wild and wooly world of advertising within mobile
applications." So goes ClickZ. "On Wednesday, it released Mobile Rich Media Ad Interface Definitions (MRAID)
for public comment. This proposed standard would let agencies run the
same creative [advertising] across applications from different publishers -- as long
as the publisher complies with the specification." Read more. The IAB (International Advertising Bureau) represents the interests of advertisers and advertising agencies.
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