"Google's YouTube took a hands-on role crafting a custom interactive
game for allergy medicine Zyrtec that is running on the brand's YouTube
channel. "Park Unleashed" is a branded online scavenger hunt in which
players can win Samsung Galaxy tablets and share their progress on
social media," reports ClickZ. "The YouTube team worked with Zyrtec's ad agency JWT, New
York, to adapt the video platform to handle a full-on game that is based
on skill instead of chance. It is the first time such a scavenger hunt
has appeared on YouTube." Read more.
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