"Facebook media shops are springing up like zits on the face of a
Facebook-addled teen," reports ClickZ. "With more than 750 million users around the world,
Facebook offers marketers an immense and granular audience. According
to recent comScore data, Facebook accounted for 346 billion ad
impressions in Q1 2011, putting it at the top of all online display ad
publishers with 31.2 percent share of all impressions served in the U.S.
But does Facebook even belong in the category of 'display ad
publishers'? Many observe that Facebook has built a 'closed' web - its
treasure trove of user demographic and psychographic information in a
walled-off garden - where advertisers can sow seeds but grow their
business largely in Facebook's garden." Read more.
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