"While Yahoo's recent struggles have been well-documented,
it's sports content efforts remain a bright spot for the company and
its brand advertisers. Sunnyvale, CA-based Yahoo says it has seen a 15
percent lift in new fantasy football participants for the 2011 NFL
season compared to last year. Dedicated fantasy sponsors Toyota, Pizza
Hut, and Miller Lite are the beneficiaries," notes a ClickZ post. "A Yahoo spokesperson told ClickZ News that the company "saw 26 days
of six-figure sign-ups heading into the [NFL] season," which kicked off
last night. ComScore's July numbers also indicate Yahoo Sports is
performing strongly, reporting that the brand beat rival ESPN.com for
unique visitors, 48 million to 36 million." Read more.
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