"Clothing brand Carhartt will
launch a Facebook sweepstakes on Oct. 17 as part of its “Everyday Icon”
campaign. Carhartt is working with its advertising AOR Team Detroit on the effort," according to DigitalMarketingNews. "To enter the sweepstakes, consumers must “like” Carhartt's Facebook
page, disclose their names and email addresses, and submit stories and
photos of people they know who use Carhartt products in their jobs." Read more.
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