"Orabrush can thank a $28 Facebook ad buy for helping get its $5
tongue brushers into 3,500 Walmart stores. The retail partnership,
announced today by Salt Lake City-based Orabrush, seemed in peril just a
few months ago as the brand's marketers felt the big box retailer was
icing them," says ClickZ. "'We were talking with Walmart, but then they kind of blacked out on
us,' Jeffrey Harmon, Orabrush's CMO, told ClickZ News. 'They stopped
returning our emails. For weeks and weeks, they weren't responding. And
we didn't want the thing to go cold.' That's when Harmon bought ads on Facebook's self-service platform
targeting college graduates in Bentonville, AR, where Walmart is
headquartered. The ad copy stated that Walmart employees had bad breath. Within 48 hours, a Walmart VP and one of its chief wholesale products buyers saw the ad and reached out to Orabrush." Read more.
No comments:
Post a Comment