Brands Must Meet the Real-Time Demands of Customers

"The future of marketing will come from brands' evolving to meet the real-time demands of hyper-connected consumers, according to executives from the world's largest technology companies," reports a post on the Wall Street Journal's MarketWatch. "Discussed before a sold-out crowd of more than 3,000 marketers attending ExactTarget's Connections conference, executives from Yahoo, Facebook, Adobe, Twitter, Klout and Foursquare underscored the ongoing transformation of marketing and the new real-time imperative for business....'Social media has completely changed what marketers do and how they do it,' said Brad Rencher, senior vice president and general manager, Omniture Business Unit, Adobe, during his remarks to conference attendees.'Interactive marketing is delivering on the dream that Madison Avenue has had for years - delivering messages with speed, context and relevance in real time to drive results.'" Read more.