"ExactTarget awarded Universal Music Group (UMG),
the world's leading music company, the Cross-Channel Marketing Campaign
of the Year today for its integrated email and social media efforts for
recording artist Lil' Wayne," says a post on the Wall Street Journal's MarketWatch. "The top honor in ExactTarget's annual Subscribers Rule Awards, Universal
Music Group's award-winning campaign was selected from entries around
the globe for its integrated Facebook and email campaign that added more
than 6,000 Facebook fans and more than 400 email subscribers in less
than three weeks." Read more.
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